Silver Jeans Co. Storefront

Designed by Jody McGuire

with David Wagner and Brittny Roberts

Silver Jeans Co., a retailer based in Winnipeg, Manitoba reached out to us to update their flagship store in the Mall of America.  With a limited budget and aggressive construction timetable, we contained our design work to the storefront and window display systems.  Collaborating with custom metal fabricators Jacobsson Carruthers, we used blackened steel exterior panels to frame the window displays and entry portal, which are united with a ribbon of fir plywood.

Custom metal fabrication by Jacobsson Carruthers
Photographs by Corey Gaffer